Financial services organizations are naturally data-rich. Whether you’re a bank, credit union, wealth management firm, or asset management company, you have access to a wealth of information. But too often, that data is scattered across different systems and departments, like pieces of a jigsaw puzzle. You know the big picture is important, but putting all the pieces together can feel overwhelming.

In today’s competitive landscape, retaining clients is more critical than ever. Acquiring new customers is expensive, so minimizing churn is essential for sustainable growth and profitability. That’s why we’ve focused our efforts on developing solutions that transform your raw data into the strategic intelligence needed to drive better decisions and achieve your business goals.

4 powerful tools for deeper client insights

To help you unlock the insights living in your data, we harness the power of four key technologies: Tableau, Snowflake, Data Cloud, and Agentforce. Think of it as an assembly line for insights:

1. Snowflake: First, Snowflake acts as the central hub, housing all your customer data from various sources – your CRM, marketing automation tools, transactional systems, and more. It’s like organizing all the raw materials before you start building. Snowflake’s powerful capabilities allow you to unify and harmonize this data, creating a unified customer profile. Snowflake is like a central database that brings together all your customer information from different systems, like your CRM and marketing tools. It organizes this information so you have a complete view of each customer.
2. Salesforce Data Cloud: Next, Data Cloud steps in as the data activation engine, leveraging the unified data in Snowflake (via zero-copy) to power insights, workflows, models, and agents with a true Customer 360.
3. Tableau: With the data organized and processed, Tableau takes center stage, transforming it into interactive and visually compelling dashboards. These dashboards make it easy to understand trends, identify opportunities, and spot potential problems.
4. Agentforce: Finally, Agentforce, Salesforce’s AI agent solution, takes those insights and delivers them directly to your financial advisors and other professionals, right within their Salesforce Financial Services Cloud (FSC) workflow. Agentforce provides personalized recommendations and automates tasks, enabling your team to act on the data and deliver exceptional client experiences.

While the full power of this combination is undeniable, we understand that every organization’s needs are different. Using a subset of these technologies, partial solutions can still provide significant improvements.

For example, even without Data Cloud, combining Snowflake and Tableau can dramatically enhance your reporting and analytics capabilities, allowing you to create visualizations of key performance indicators, such as customer profitability or product performance, with just a few clicks. Or, integrating Agentforce with FSC can streamline advisor workflows and improve client engagement, such as by automating client onboarding tasks or providing advisors with real-time recommendations for next best actions. We can help you evaluate your current tech stack and identify the optimal combination of tools to meet your specific goals.

Pre-built analytics dashboards for financial services

TechWise Snowflake consulting and analytics experts have harnessed the full potential of Tableau, Snowflake, Data Cloud, and Agentforce to develop a range of accelerators specifically for financial services. These accelerators are pre-built dashboards designed to address specific challenges and opportunities, such as client attrition, risk management, and revenue growth.

To give you an idea of what’s possible, let’s dive deeper into one of our key accelerators: the Client Attrition Risk Dashboard. This dashboard provides a comprehensive view of client churn risk, empowering you to take proactive steps to retain your most valuable clients.

TechWise pre-built Client Attrition Risk Dashboard focused on the key metrics you need to track and can help you:

• Understand your at-risk assets. This dashboard component provides a real-time view of the total value of at-risk assets, giving you an immediate understanding of potential vulnerabilities. You can pinpoint geographic concentrations of risk, enabling targeted interventions and resource allocation. You can also dive deep into regional summaries and individual client portfolios to understand the specific drivers of risk at a granular level.
• Assess client risk profiles for personalized wealth management. This section of the dashboard shows you the proportion of clients falling into different risk categories, allowing for proactive risk management. It also visualizes the distribution of clients across various risk tolerance levels, facilitating personalized communication and portfolio adjustments.
• Gain total book insights for a holistic view of your business. This dashboard component tracks the total value of assets managed by the firm, giving you a clear picture of overall performance. It also leverages predictive analytics to identify the key factors contributing to client attrition, enabling proactive retention strategies. (For example, you can see at a glance the total book value and the breakdown of asset size, giving you a comprehensive overview of your managed assets.)
• Identify cross-selling opportunities to maximize revenue potential. This section of the dashboard identifies clients with the highest propensity to purchase additional products or services, allowing you to focus your efforts where they’ll have the greatest impact.
• Predict and mitigate client churn for long-term success. Our Client Attrition Risk Dashboard visualizes clients at high risk of churning, categorized by asset size and likelihood to churn, enabling targeted retention efforts. The dashboard uses a visual map to show which clients are most likely to leave and how much they have invested with you, making it easy to spot your most valuable clients at risk. It also shows you where these at-risk clients are located, so you can create regional strategies. You can even drill down to see the specific reasons for churn risk, such as recent advisor changes or inactivity. The “Top Predictors of Attrition” section reveals the key drivers of churn, empowering you to address these issues proactively. The dashboard also allows you to filter by state, giving you granular insights into regional churn patterns.

Check out our full analytics gallery

Ready to transform your data into a strategic advantage? Stop guessing and start knowing. Our pre-built Snowflake and Tableau dashboards, powered by Data Cloud and Agentforce, empower you with the data-driven insights you need to make better decisions, faster. See our full gallery of pre-built dashboards or request a personalized demo today.